For our music marketing project, my group and I were assigned the genre of rock. As this is a genre that is much less popular now than it was around the 1960s - 1990s, it is something I am familiar with as it is something my parents love to listen to. However, we still conducted plenty of research to really dig into its roots and learn more about the industry, its artists, bands, etc. Some things we learned about today's most popular rock artists and bands are that Jaden Hossler, a famous Tik Toker, is one of the most popular rock artists nowadays, as well as the bands Twenty One Pilots and Panic! At the Disco.
We were provided a list of rock songs, from where we picked My Name is Human by Highly Suspect. This song will represent our artists first track released. We are picking many marketing strategies to make our artists the most popular and mainstream he can possibly be. We are mostly using marketing strategies which we gathered from our research, mainly being social media, as it is today's best way of promotion. It is extremely easy to reach huge crowds directly, through a following. These platforms are crucial nowadays, and we feel it is the most important and strategic way to get our artists name out. We will be creating our artist an Instagram, Tik Tok, and Twitter page as those are the platforms that are most trending now.
We will also be creating our artist a promo video, to make his career launch as fun as possible. It is a way for our audience to get to know the artist better, and be interested in learning more. Although we know most people in the rock genre are there as a band, we chose to change things up and just release a single artist, we feel we'll more successfully get his name out there. On top of all this, we will also be creating a website for our artist to speak about important dates, merchandise, and interesting information to keep our audience hooked.
Here is an example of our inspiration for our website:
Here is a small glimpse of the research we compiled:
